Here’s their hub page: Drift's chatbot hub
Page It covers the broad topic of chatbots and explains what they are, the benefits of them, and how to create one. However, it doesn’t go deep into these topics—it intentionally keeps things brief. That’s because there’s more detail about each of those subtopics on the subpages: Drift's subpage about how chatbot's work Drift's subpage about the benefits of chatbots Each subpage has a link back to the hub page… Links back to the hub page from the subpages … and the hub page has links to all subpages: Links to the subpages from the hub page The results of this approach speak for themselves. They’ve attracted over 500 links to their hub and grown organic traffic to an estimated 6,400 visits per month. Why are content hubs good for SEO? Content hubs are useful for more than just neatly organizing content.They also have SEO benefits. 1. More topical authority Connecting your hub page and subpages using Special Data relevant internal links builds semantic relationships between content. That may help to boost what we like to call “topical authority,” meaning Google sees your site as authoritative when it comes to a particular topic. Google also looks at internal anchor text to help understand what the page is about. Most links do provide a bit of additional context through their anchor text. At least they should, right‽—(@JohnMu) November 23, 2017 2. More link authority Strategically linked pages in a hub all benefit from each other’s backlinks because of how PageRank works. Backlinks increase the “link authority” of a page, which is then partly passed on to other pages in the hub through internal links. Google axed public PageRank scores in 2016, so there’s no longer any way to check it for a page.
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However, there are SEO metrics that work on similar principles, such as Ahrefs’ URL Rating, which we’ve found to correlate nicely with organic traffic. Correlation between URL Rating and search traffic 3. More engagement Hubs increase the likeliness of visitors consuming multiple pages of content because lots of relevant pages are linked together. Not only is this good for user experience, but it may also send positive engagement signals to Google. Some SEOs believe this may help rankings. 4. More perceived value Having a bunch of neatly-organized resources about a topic—often wrapped in a custom design—increases the perceived value for visitors. That often leads to more backlinks as people usually prefer to link to the best, most useful resource on a topic. How to create a content hub Building a content hub isn’t rocket science.
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