Even if you find that the basic targeting options in Google Ads consistentl
You can find this setting by clicking "All campaigns" and then "Settings." Then select "Account Settings." Review the options you have and proactively exclude them from display campaigns before they go live. You might save yourself a lot of money, or even cause a PR mess later on. You can now save time with placement management through Google Ads dynamic exclusion lists. 4. Go through your placement reports Yes, we just talked about proactively excluding categories at the campaign level. This strategy will help your ads appear in placements that better suit your business goals. However, this doesn’t mean you don’t have to check your placement report frequently.
If you don't use managed placement targeting, create a consistent schedule tocheck where your Bolivia WhatsApp Number ads are showing. Google Display Network Placement Targeting Error In placement reports, advertisers have the option to view "Ad Placements." If you don't proactively implement higher-level category exclusions, you may frequently see broader (and potentially underperforming) placements in your reports. You may then choose to exclude placements individually, or you may find that a placement's theme performs poorly, justifying adding category exclusions at the higher level we've already mentioned.
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Since you're a diligent PPC marketer who's always testing new targeting options (stay tuned), you may want to return to your placement reports more often to see how placement performance has changed since your last optimization . 5. Getting complacent with targeting options Another common practice I see companies following in their display advertising campaigns is using the same targeting options for an extended period of time without testing anything different.
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