You have about your social media accounts You can view key metrics for each platform giving you a clear idea of how effective your social media marketing efforts are Sprout Socials reports also allow you to analyze what your competitors are doing which helps you create a solid strategy to gain more customers Using data from these reports you can evaluate metrics like impressions engagement reach and cost per engagement so you can best spend your campaign dollars While analyzing your competitors accounts may seem unethical or competitive it can give you insight into whats working or not working about them so you
can make sure youre not make similar mistakes when implementing your own strategy Swello Swello social media tool Access Sprout Swello Swello is a French social media management tool that helps you save time organize and improve your performance on C Level Contact List different social networks It supports Twitter Facebook LinkedIn and Instagram accounts Here are the main features currently available on Swello Team management feature to organize and assign roles to your teammates Monitoring dashboard to monitor activity trends in your sector or your competitors Planning tool with exclusive features Shared library URL shortener image editor etc Editorial calendar to centralize your activity on social media and share it with your clients Community Analytics to optimize your future campaigns and export PDF or
CSV reports Buffer Buffer Access Buffer This is the solution that I use personally to plan my publications on my social networks Its advantage A very effective interface and lots of useful little features for example an Instagram story creator or images for social networks For team solutions Buffer is however a little light compared to Agora Pulse which is better suited The positive points An ultraefficient interface both on computer and mobile Ease of use The negative points Less effective for team management Limited free version Iconosquare Iconosquare Access Iconosquare Over time Iconosquare has established itself as one of the benchmarks in Instagram account management tools With the possibility of obtaining complete statistics and having centralized management of