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Master the art of lead nurturing Once you’ve followed our advice: you create great articles, white papers in exchange for contact details, Great! What you will start to get are various different leads – entrepreneurs, students, project managers, journalists, competitors, curious internet surfers, journalists etc. Not all of these leads should be treated in the sale way. market in a personalised way.
According to how they have interacted with Phone Number Data your content. For example: – Propose content that is most likely to interest them (themes, type of content) – Interact with your visitor, question the on certain issues, create a close link without being intrusive – Suggest additional options and offers, to keep your customer loyal. Is this possible in reality? Isn’t it time-consuming? Automation software exists that will help you reach your contacts with personalised messages.
Rather than making them feel like one of many, marketing automation can help you set up a nurturing campaign to help you identify those prospects most likely to become customers.This will help you identify leads that are mature – or hot leads, ready to be contacted by your sales team. For example, someone on your site who consults your blog page and then your recruitment section is less likely to become a customer than someone who looks at your blog and then goes to the pricing section.
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