The question of Snapchat ads is

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are the biggest hurdle for marketers interested in the platform.  common, given the rumored high price tag and tiered purchasing variables. It's no surprise that marketers express confusion about the features associated with their brands. To streamline the purchase of ad inventory on Snapchat, advertisers can collaborate with the platform's 15+ advertising API partners, from pre-campaign strategy to creative execution. But first, marketers need to understand how advertising on Snapchat works and whether it's the right way to promote their brand's content, as it has a unique ad inventory that sets it apart from its competitors. You need to decide whether or not. This post provides answers to the most common questions asked over the past few months. Handpicked related content:


This week's content marketing: The New York Times uses Snapchat as a marketing tool What are the different Snapchat ad formats Snapchat offers three ad units: sponsored lenses, geofilters, and full-screen vertical snap ad videos. While Special Database  Instagram and Facebook allow advertisers to purchase inventory in a self-service manner, Snapchat ads require some manual customization depending on the format. email protected Ads need to be manually customized according to format, says katanaconnect. Click to Tweet sponsored lenses snapchat-sponsored-lenses Power Rangers Snapchat Sponsored Lens Image Source: Snapchat via brinaalexis Sponsored Lenses are interactive filters that Snapchat users can use to enhance their photos and videos. Regarded as one of the most attractive advertising products, the lenses are activated by facial recognition triggers such as raising an eyebrow or tapping the screen. This ad format is developed by Snapchat's CreativeAPI partners, depending on the brand and assets provided.






Lenses are the most difficult ad type to run because this ad format was developed in collaboration with Snapchat developers to create and code lenses. Metrics to evaluate performance: Total plays, uses, views, usesswipes, reach Unique Play, Use, View, Reach, UsePlay, Play Time Using Direct Snaps, Views, ViewsUsing Using, Viewing, ViewingUsing Stories Currently, lenses must be purchased on a national basis. This means you can't target one region or location. However, Lens has versatile in-campaign features which may come at an additional cost, including: Flexibility to change lens colortexture or replace 2D still images during a campaign Ability to use a second trigger following the original trigger e.g. raising an eyebrow or tapping the screen Ability to exchange additional lenses during the campaign Ability to include two users in the same frame using two different lens types Flexibility to change the second lens during the campaign e.g. if you want to introduce another character, i.e. add another user to the frame Ability to create two different lenses – one for the front camera and one for the