"I want to know more", but also achieves greater brand

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expectations in marketing is playing with the mind and feelings of the consumer, in such a way that their intrigue and desire to know the product or service increase exponentially with each contact they have with the promotional campaigns . To obtain the objectives and comply with this strategy properly, certain characteristics must be taken into account: creativity , to attract the attention of the target audience; planning , taking into account who will communicate the [size=14.6667px]




trategy, the locations if necessary and the media and channels through Fax Lists which the campaign will be disseminated; Simplicity , "less is more", create intrigue with a simple campaign and don't bombard with different campaigns. Let the strategy do its work; unity , the expectation campaign must be completely aligned with the brand ; concept , encompassing all aspects of the strategy; target audience , the profile of who the campaign is aimed at must be defined. What is the purpose of generating expectation in the public? There are great benefits when applying this Marketing strategy. Get to know them! Improves impact quality Generating expectations in the





target audience not only attracts people and creates the need to memory. In addition to the above, the attitude and mood of the public is more positive, greater credibility is provided and the user experience with the brand improves. Increase brand awareness Generating expectations allows the target audience to identify, recognize and remember your brand above that of your competition. By giving little information about it, an atmosphere of suspense and excitement is created, generating curiosity and