Moz diversified vertically

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How to mitigate this risk? Make sure you know your consumers' needs and expectations well before launching a new product, especially in highly competitive and specialized segments. Again, research is key to success. Increase in competition between brands of the same company Another risk when establishing business diversification strategies is creating two brands without a differentiated brand identity. It's like putting two brothers against each other! To avoid this, map the specific pain points for each of your niches and create products that fit perfectly with them. Complement it with actions to humanize the brands to give each one a unique characteristic.

This is what Disney does with its different products such as Disney Phone Number List Channel, Disney XD, Star Channel, etc. Even their theme parks have different essences from each other. As you can see, Disney does not directly compete with its brands, but manages them according to the tastes of its target audiences and makes them complementary. Examples of companies with successful diversification strategies Uber The ride-hailing giant carried out a horizontal diversification strategy by launching the Uber Eats platform. Although it addresses a different need, the company uses the same technological and operational resources to provide both services.





Samsung Founded as a product import and export company, Samsung is currently a successful case of conglomerate diversification strategies. Among its various business lines are consumer electronics, biotechnology, construction, finance and mobile telephony, among others. moz Moz began as a blog and online community where  specialists shared their research and ideas. After transforming into a consulting firm, Moz diversified vertically and is today one of the most used  tools in digital marketing. Conclusion Diversification strategies help you mitigate risks, make better use of resources thanks to synergies and enter new markets to boost the growth of your business in complex environments like the ones we live in.