Target audience: what it is, how important it is and how to define it in 5 si...

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Who are your company's consumers? If you look closely at the client portfolio, you will certainly notice that they have common characteristics.

Age, gender, location or education. Something, or more than one, is similar to everyone in this grouping of people, or at least to the majority.

When these common points are identified, that is when the target aud Chinese Overseas Asia Number Data ience emerges. Recognizing this segment of consumers of your product or service is the basis for targeting marketing and sales strategies.

Do you want to know more about what a target audience is, how important it is and how to define it? Continue reading this complete content on the topic.

What is Target Audience
How important is the Target Audience
5 steps to define the Target Audience
Useful tools
More assertiveness in your strategies
What is Target Audience

In marketing, target audience is both a concept and a tool.

As a concept, it represents a market segment more likely to consume a product or contract a service . Other common terms are target , target segment and target market.

In other words, it is a group of people with similar characteristics and more affinity with the brand. This is because common profiles tend to have similar interests and behaviors.

Even more clearly, we can say that these profiles are a section of the market that is more interested in what your company has to offer or that is most looking for your type of product/service.



As a tool, the target audience works as a kind of compass for marketing strategies and sales actions. It is the north of all campaign planning and targeting.

Market segments
If market segments are cut according to certain profiles with common characteristics, it remains to be seen what they are.

Geography: Your company's service area is an important factor in determining which audience you want to reach. It doesn't make sense to create national campaigns, for example, when it only works in São Paulo;
Demography: It is the study of the population in the quantitative sense. Here we try to understand characteristics such as age, gender, income, education, profession, ethnicity, among other things;
Psychography: If Demography seeks the quantitative, psychography studies the qualitative. That is, values, interests, desires, lifestyle, political tendencies, etc.;
Behavior: In the more technical sense of marketing, behavior data comprises a more direct relationship with the company. Loyalty, satisfaction, funnel stage, propensity and other variables.