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Content Marketingcontent marketingFintechs offer services that can be complicated for the general public, therefore, creating educational content is key . This can include various formats such as blogs, infographics, videos, and courses that explain how products or services work. financial news and tips, market analysis, case studies, and customer testimonials. Consistently creating quality content not only attracts new customers, but also keeps existing ones engaged, as well as building a trusting relationship with your audience and demonstrating industry expertise.
Fintech content examples6. Email marketingEmail marketing strategies Chinese Thailand Phone Number List using your own databases are efficient and secure. Email content can cover various topics such as sending product updates, sharing financial news, offering advice, and providing exclusive offers to your subscribers.7. AutomationsThese are some ways in which customer service can be automated in a fintech and that requires digital marketing for its developmentAI-enabled chatbots on website and mobile apps to provide quick answers to frequently asked customer questions.
Satisfaction surveys to collect feedback and evaluate customer satisfaction. The results of these surveys can help improve marketing strategies.Automatic email responses to inform customers that their message has been received and will be followed up.Automated case management to track and prioritize customer inquiries and issues.Customer Relationship Management (CRM) for communication with the customer and understanding their needs and interests.
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