Holistic marketing brand reputation

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Stoica also sheds light on the updates that profoundly impact businesses today. He highlights the Helpful Content, Spam, and Medic updates as pivotal changes defining the contemporary SEO landscape, PR-led link building, well-researched content, customer experience, and proven expertise are now the norm to succeed in Google Search,” he said, outlining the multifaceted and often multi-disciplined approach required from modern SEOs. Product reviews update, May 2022 core update and more After Penguin, things didn’t get any smoother, and Ryan Jones, marketing manager at SEOTesting, has quite the tale about rolling with the punches of Google’s relentless period of updates.

The site hovered between 1,000 and 1,500 clicks DB to Data day between November 2021 and December 2021,” he shares. But then, it was like a series of rapid-fire updates came crashing down: December 2021 Product Reviews Update, May 2022 Core Update, and more. And the impact? It was like watching the rollercoaster take a steep dive. The traffic went from those nice highs to around 500 clicks per day. “Between half and more than half of the traffic was gone,” Jones said. But it wasn’t just about the numbers but about figuring out where the ship was leaking. Turns out, most of the traffic loss was from the blog.



Google was no longer loving the blog and was not ranking it,” Jones said. It was a wake-up call, leading to some tough decisions, like removing around 75 blog posts – a whopping 65% of the blog. It wasn’t just about cutting the losses but about rebuilding and re-strategizing. Diving deep into content marketing, investing in quality writing, and focusing on truly competitive content became the new game plan. “We also invested in ‘proper’ link building… which we believed helped also,” Jones added.