Why should you repurpose content

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An inbound marketing strategy is based on consistently creating and sharing high-quality content online. But that can take time and resources you don’t always have. By repurposing, or adapting, existing B2B content for use in a different format or on another distribution channel, you can keep your editorial calendar full and maximize the investment you’ve already made in creating content.

Editorial planning

In this post, we’ll look at:

    Why you should repurpose content
    What content you should repurpose
    How to repurpose blog posts
    How to repurpose white papers
    How to repurpose webinars



Repurposing content, sometimes called recycling content, involves Phone Number Data taking an existing piece of content on your website and adapting it for presentation in a new format. This has a number of benefits:

    Saves you time and money: consistently creating high-quality content takes time and effort for marketing teams of any size. That’s especially true for premium content or lead magnets. If you don’t have to always start the content creation process from scratch, you can free up valuable time for other tasks. This lets you maximise your investment in creating existing content.
    Increases content reach: repurposing content for another format often also involves presenting it on another distribution channel. This lets you reach an audience that might not have seen the original content and drive more traffic to your website. It also gives you another chance to reach contacts who might have missed it the first time around.




    Improves website SEO: having multiple pieces of unique content with similar keywords will help signal to search engines that your website is an authority for a particular topic. Presenting repurposed content on different channels also multiplies the chances of earning backlinks to your website to improve your ranking in search engines.
    Makes it easier to scale content creation: repurposing content also lets you quickly increase the amount of content available on your website. Consistently publishing high-quality content is an extremely cost-effective way for businesses of any size to build relationships with prospects and improve brand authority.