Whoever accesses

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After all, data is everywhere, and you engage with consumers at multiple touchpoints throughout the purchasing journey, right? However, this dispersion makes it more difficult to work with data and makes it non-functional for the company, mainly for automation. Therefore, it is important to centralize the data in a tool that allows access to it easily, quickly and together. Classify data and segment customers A database must be organized. Don't think that you should just throw the information somewhere. ndicates the most recurring customers, who can receive an exclusive discount coupon.


Whoever accesses the database, whether a professional on your team or an automation Bahrain WhatsApp Number robot, should easily find the data they are looking for . Then, classify the data you are going to collect, in a clear and intuitive way, such as Name, City, Email, Purchase Frequency and Stage of the Journey. From this organization, you can segment customers to fulfill your strategies. Purchase frequency, for example, indicates the most recurring customers, who can receive an exclusive discount coupon. Keeping data up to date is crucial so that it is always reliable and does not overload the platform with outdated information.



Don't overload the database Database platforms generally charge a fee based on the volume of storage you want to use. Therefore, using a space with unnecessary data can cost your company dearly . Therefore, avoid collecting data that is not important for your strategies. Focus on what you are really going to use and that will contribute to achieving your goals. Create a data update periodicity Keeping data up to date is crucial so that it is always reliable and does not overload the platform with outdated information. ADVERTISEMENT To do this, define an update frequency, especially when you work with a lot of primary data that is not collected automatically.