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If you know them, you will make good use of the basic tool of content marketing - its essence is creating effective and convincing sales content, engaging customers and building a brand . What forms may be the most useful? Articles on the company blog Simply having a good website is often not enough. It is important that it "lives", and one of the ways to implement this assumption is to run a company blog . Valuable and high-quality content will position your company as an expert who is competent, shares his knowledge and experience, and constantly develops. They will also increase the chance that people who are looking for answers to specific queries will find your website.
And once they get here, they can turn into your customers. Remember that the key to creating this type of articles is solid research and unique content. We recommend reading: Keyword cannibalization – what is it and how to deal with it? Content recycling You don't have to Email Data constantly search for completely new topics. A good idea is content recycling , which involves reusing content that has already been created sponsored or blog articles, newsletters , social media posts) - in such a way as to create something new on their basis by expanding or updating it.
There are several benefits: we do not have to constantly create new content from scratch, we respond to the current needs of our recipients, we take care of positioning. How to acquire a client through a case study? Case study Case studies, i.e. stories of a company's effective activities, are a particularly effective tool in content marketing for acquiring new customers. Why? The social proof phenomenon is at work here , according to which people willingly follow the opinions of others . If you show that your company has met the expectations of specific people, you increase the chance that others will trust you.
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發表於 2024-2-20 13:29:25