Maintain relationships with customers who have

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projects and negotiations. Based on the results of lead qualification , the lead information is handed over to the sales department and turned into a deal and business negotiation. 7.  received orders and run the PDCA cycle retention marketing We will continue to follow up with customers who have purchased or used the product through event invitations, e-mail newsletters, and information provided on SNS to maintain a high level of satisfaction . Activities aimed at maintaining a continuous relationship with existing customers in this way are called retention marketing .


For BtoB businesses , where it is difficult to acquire new customers , maintaining relationships with existing customers can be said to be the most efficient marketing method . In order to prevent customers from switching to similar services and India WhatsApp Number Data products , it is important to increase LTV Life Time Value  by encouraging repeat purchases through effective measures . At the same time, check the KPIs of your marketing measures , improve any bottlenecks , and use the PDCA cycle. Maximizing LTV is explained in






detail in our eBook , which can be downloaded for free from the page below . Marketing to maximize LTV Activate customer lifetime value Download document 8. Recycle Recycling is a marketing activity that rekindles the interest of potential customers who have not received an order . In BtoB, the consideration period is long, so there are cases where business negotiations cannot be expected right away ,