I'm going to start with an introduction shared by Hubspot

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TOhubspotI already knew him long before, since his ebooks and blogs were part of my constant reading, but at that time I was not very clear what Inbound was about.Listen to the PODCAST version of this postNote: this is a condensed version of the content hereAnd in one of their certifications:In today's world it is believed that to be successful you have to be inhuman and ruthless, and that if you want to be successful, you must grow even at the expense of your customers. It's a feeling that's everywhere.

Now, the problem with this type of thinking, especially in a world driven by word of mouth, is that it leads companies to make short-term Dominican Republic Phone Number List decisions that sacrifice their long-term relationships. Forgetting who has all the power:THE CONSUMER.Something that I always emphasize again and again is the constant transformation of said consumer, and now more than ever they are more qualified and have more information about your product, industry and your competition. The consumer makes his decisions, and the factors he takes into account for this.  





Of the main reasons that have driven the change in the consumer are:The proliferation of informationThe influx of mediaThe power that technology has given youRemember thattoday's consumerYou don't just base your purchasing decisions on the posts you see on social media, you do your research. This means that you must work on the best way to connect with that autonomous, free consumer, who does not make purchasing decisions lightly.