We have a weekly newsletter to

Noyon099

And, like many brands, deliver to our readers, straight to the point, everything that happened during the week and how each topic impacts their strategies — we rely on the point of view of our experts in each subject for this. What sets The Beat apart from any other marketing newsletter, however, is that it is a completely interactive newsletter, built on a platform made for this. I’m a designer here at Rock Content, and I’m responsible for building The Beat’s interactive editions every week (yes, designer. Not a programmer, not an IT professional. I swear I only know a little bit of HTML and CSS).

As I know that the interactive newsletter concept is not so popular and that perhaps many marketers wonder if it is possible to bring this to their own brands, today I’m going to tell you a little bit about the backstage of The Beat’s production: how the idea America Mobile Number List came up, which tool we use, what the weekly production process looks like and, extra, why we updated the project in January 2023. Shall we? The first sketches of our newsletter The first issue of The Beat was released in January of 2022, but a lot happened before that first one aired.



The project that inspired the creation of The Beat was The Weekender, from The New York Times. It’s a project that brings together eleven articles selected by NYT editors with news to enjoy over the weekend. When developing our newsletter project, our objectives were clear: reach a new audience; diversify our content production; produce rich and strategic content; use Ion in a new format; produce weekly releases.