How to transform a contact into a contract

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Insights into Storytelling for Business Our example, although quite common, is a piece of fiction, and this is a business text. Please do not take this change of focus as neglect. So, returning to business, it is a fact that people take to business the same perceptions and principles that guide them in their lives, at least at first. We are, above all, hasty, emotional, stubborn, biased... So, if this is the case, how can we turn the tables on a negative first impression? ? The answer is: use stories. Your stories must touch people,

humanize connections, dispel negative perceptions or preconceived ideas Asia Mobile Number List and create an environment conducive to relationships and business. A Jewish phrase says: “Whoever saves one life saves the whole world”. So, if your story improves even one person's life or business, the whole world will thank you. The solitary work of creating content, as well as the sometimes solitary option of consuming it, can generate perceptions that go beyond individuality. This is why good stories are shared. How to make your story a factor in moving forward or changing





perceptions Storytelling used for business requires well-defined steps. Because to tell your stories and transform them into tools for connecting with your customer, some preliminary actions are essential: Know and understand your audience. Identify and personalize your ideal customer by creating personas or avatars. This is essential. For example, I am producing an entrepreneurship course for public servants. We created a character, with a name and detailed everything! storytelling for business - persona Specifically, create content that answers these personas’ questions and, above all, that presents solutions to their anxieties.