The SERPs of 2022 go far beyond

fahimfoysal03

5. Optimize for “Other Questions Asked”  the “10 blue links” that once occupied the first page of Google, and smart SEO specialists need to adapt their techniques and strategies to take advantage of as many SERP features as possible. One such feature to use is the People Also Ask (PAA) feature. These are the questions that appear on the SERPs, like below: Other questions asked According to Semrush Sensor , the average percentage of SERPs with this feature has increased to around 40-42% for desktop and mobile.

But there are a multitude of reasons why you should Azerbaijan WhatsApp Numberpay attention to it, including: They can help you rank on page 1 twice, since it is possible to have an “Other questions asked” result and a ranking on the first page, unlike featured snippets. They can help you appear at the top of the SERPs as the answer to the questions your customers are asking. More than 75% of PAA results appear in the top three results. They can be used to refine queries for the types of questions that Google has difficulty interpreting. Many marketers are not paying attention to this feature at the moment, and so this is an opportunity for you to gain a competitive advantage.




To learn how to leverage this for your website, read our article on how to rank on People Also Ask . In general, however, the best approach to gaining this functionality is as follows: Get an overview of existing SERP features for your target keywords with Semrush's Position Tracking tool and filter by PAA to see your opportunities. Find missed opportunities by using the Organic Search tool to see queries that you're already ranking for but aren't generating PAA results. Gather ideas to create content that specifically targets PAA results with the Keyword Overview tool . Make sure your page text answers a specific user query from an SEO perspective using Semrush's SEO Writing Assistant .