Start content maintenance with the articles

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In order to guarantee the user a good search experience, Google attaches great importance to providing the most up-to-date information depending on the search query ( Query Deserves Freshness ): New content that is relevant to the topic and of high quality is given priority in the search results. Depending on the search intention, the user is shown more or less up-to-date content in the search results. Google differentiates between current events, trending topics, latest headlines etc., for example “Brangelina Divorce”, regularly recurring events “Bierpreis Oktoberfest 2016”, more or less regular updates on topics such as “buying a smartphone, camera or notebook”.

WTF is QDF? So that you don't end up looking stupid because your users drop out: Refresh India Phone Number your content! © iStock/GlobalP Small checklist for content maintenance In addition to the expiry date for certain topics, factors such as the current product range, correct links to internal and external content and correctly placed snippets also play a role in content maintenance. Of course, it's best to pay attention to this right from the start and check at regular intervals whether the content is up to date. If the amount of content is manageable, you can check the content manually, iron out errors if necessary and update text and links where necessary. However, most website operators will probably need to use tools to help.



One such tool that can make your work easier in one place or another is, for example, Onpage.org Zoom. Here you will be shown the errors according to SEO, content and technical aspects. I have summarized the best way to successfully revise your content and which points you should definitely think about in a checklist for you: Does the article (still) have any traffic? Before you rush into the revision, you should take a look at Google Analytics. Using Google Analytics, you can identify articles with the most traffic and those with little to no traffic.  with the highest traffic, because this is where a possible loss, for example due to faulty links or poor user signals, is most painful.