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Offer special deals and incentives Everyone loves a good deal, freebie, or discount. People love exclusive ones even more, so don’t be afraid to offer inactive subscribers something extra in exchange for re-engaging with you. Ensure your list is properly segmented The more relevant an email is to a recipient’s interests or life circumstances, the more likely they will want to engage with the sender further. If engagement is lagging across the board for you, it might be time to revisit your segmentation methods.
Offer an unsubscribe option Although this might sound like the last thing you’d want to do to reactivate a customer, it’s more effective than you think. Sometimes, simply being asked nicely whether they’d like to stay on a mailing list is enough to remind the person of why Algeria WhatsApp Number they subscribed in the first place. Email Campaign Case Studies: Real-Life Examples of Successful Email Marketing Strategies Are you ready to see what a successful email marketing strategy in action looks like? Take a closer look at the following case studies, take notes, and get inspired. Wok to Walk Wok to Walk is an innovative U.
Based health food company specializing in delicious products cooked fresh from local ingredients. They boosted their average email open rate by over 18 percent by revamping their subject lines to include a phone number. That got their target audience excited enough to really engage. Mad Tasty Mad Tasty, a beverage company specializing in hemp products, was one of many brands that survived the pandemic by experimenting and switching things up. Before the pandemic, they were still primarily an offline company. But they leveraged the power of email as a marketing channel to get their clientele to buy online instead. Marketer proved the importance of the right subject lines when they tripled their open rates by changing theirs.
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發表於 2024-3-11 15:34:05