Demonstration with a case study based on a highly requested keyword

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Home insurance”. Home insurance: a trending topic Let's start by looking at how the main keywords relating to the subject behave, and in particular the first of them: "home insurance". On Google Trends, the evolution of the trend for searches related to this query gives the following pattern: We see that queries about “home insurance” have been gradually and continuously increasing over recent years.

It is also interesting to take a look at the associated searches: Internet users looking for “home insurance” type the queries “home insurance termination” and “insurance termination” more frequently, with Hong Kong Phone Number searches by name of insurance organizations being half as frequent. In SEO terms, the keyword “home insurance” gives this: · High popularity (nearly 10 million requests); · High competition (search volume equal to 40,500).



It should be added that the theme is also highly competitive: 146,720 searches. Summary: used by most players in the insurance sector, the keyword “ home insurance ” falls into the category of queries that are both very popular and highly competitive. Which makes any natural SEO work extremely complicated on this specific keyword.