Keyword Rankings While knowing

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Where your competitors rank and closing keyword gaps is important, you’ll also want to keep track of your own rising and declining keyword rankings. You can see where your competitors have overtaken you and what new keywords you are ranking for as part of your SEO competitive analysis. Technical SEO Your technical performance has a major impact on your SEO rankings. If you are suffering from technical SEO issues, it can cause your authority to dip and your rankings to decline. Avoid things like duplicate content and monitor your crawlability and indexability.

Internal Links Your linking structures are important to help search engines crawl, index, and rank your content and pages. Without a strong structure in place, your internal linking maps can be confusing and detrimental to your SEO rankings. Mobile ICTP Conference 2017 Adaptability Because the work we do to create content and develop SEO is usually done on the desktop, we tend to think about websites and content posts in terms of a desktop screen. This is often a major SEO failure, even with major brands.



Optimizing your pages for mobile can help you overtake the competition. Analyze Page by Page While keywords and your strengths and weaknesses are overall examples of how your SEO compares to others in your industry, you’ll also want your SEO competitive analysis to get more granular. By going through each page and comparing it directly to your competition, you can see exactly why your competitors are ranking above you.