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LinkedIn to find leads with the right characteristics. The next step is reaching out to and attracting that audience. We must create an attractive invitation and have a suitable technological solution tailored to webinars. Since we no longer have a booth with large signs or plasma screens to draw the attention of event goers, we need to create attractive online invitations and know how to condense our key messages into an interesting agenda. . Agenda The agenda of the webinar must respond to needs of the audience. Some talking points may be circumstantial, but this "emergency" situation will pass, and our unique value proposition must be clear. In addition to an interesting webinar topic, we have to highlight our speakers, their experience, knowledge, and qualities. If you can put a face on the invitation, even better. The structure of the event must be simple. Don't go overboard on topics and keep the webinar relatively short.

Minutes of the audience's undivided attention is usually the most we can ask for, any photo editing servies longer is more complicated considering they're probably at home with their families. Finally, it's important to open a Q&A at the end for interaction. . Follow Up Besides valuable webinar content, your follow up might be the most important part. Thank those who attended, as well as those who registered and did not attend. Send both segments the necessary materials to learn more. From this point, if you have centralized the information you have on prospects or leads in a CRM and you have a Marketing Automation strategy, each prospect will follow.



The Buyer's Journey that you have designed; new leads will be sent more information, uninterested leads will filter themselves out, and "warmer" leads will have the proper pathways to connect with sales reps. As we said at the beginning, the key to success lies in the strategy. Substituting one tactic for another requires rethinking the goals of your Marketing actions and trying to replicate them in a new environment, in this case, the digital one. If you need more information on webinar strategy or Inbound Marketing Strategy, don't hesitate to get in contact with us. We'd be happy to help you.