The first thing to do to identify your priority

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What are priority keywords? Priority keywords are words that perfectly describe your activity, having an obvious connection with your company's products or services . These are the first terms or expressions you think of. Priority key words or expressions are opposed to so-called “long tail” keywords. Let's take the example of a Versailles company manufacturing door frames. “Buy Versailles windows”, “Versailles PVC window” are, obviously, priority keywords. The keywords “purchase second-hand velux blue window” or “repaint cheap window Yvelines” are, however, not strategic. Priority keywords: are highly sought after by prospects and customers, attract significant traffic to the site, are generally rather short (no more than 3 words). It therefore makes sense to prioritize them in the Google SEO of a website. Among these keywords, some are so-called informational and generate a high volume of Google searches.

Others are transactional in nature and generate lower, but Korea Phone Number Data more qualified, volume. These are aimed more particularly at Internet users showing a high purchasing intention. What steps should you follow to identify your priority keywords? When you start with SEO, you always wonder how to find keywords. Here are the main steps to follow to define a list of priority words to use to obtain results on search engines. 1. Use your own vocabulary  keywords is to list the terms and expressions that you naturally think of to describe: The activity of your company, Its products and services. Since you know your sector of activity well and master its vocabulary, this is an asset that you must use. Also read: Help, I don’t understand anything about natural referencing! 2. Put yourself in the target’s shoes The second thing to do to identify your strategic keywords is to change your perspective .



Don't just look at things from the perspective of the specialist that you are. By putting yourself in the shoes of Internet users potentially interested in your services or products, you will find other keywords. Customers' vocabulary is different from yours. Comments (on your site or those of the competition), customer reviews, forums, etc., allow you to identify the expressions actually used by non-specialists to describe your activity. Hands on a keyboard and MV group mug in the background 3. Study the competition and take advantage of suggestions You can expand your list by analyzing the keywords used by your direct competitors. To do this, it is possible to “manually” review the web pages of their site or, for more efficiency, use a site analysis tool (see below). It is also possible to find new keyword ideas via suggestion tools. By expanding the semantic field , new keywords can appear and give you ideas for your content creation.