Conversational Marketing: What it is, benefits and how to apply

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Who can feel bad after a close conversation, focused on one? We know how much peace such a dialogue gives us, especially when we must make decisions. All these benefits were transferred to the world of the offer of goods and services, where it is key to understand what Conversational Marketing is This digital marketing tool combines the nature of the world of sales, where assertive dialogue helps persuade our potential buyers, with the speed that online platforms demand today. Do you want to know how you can take advantage of it? So, read on.

The first thing you should know: what is Conversational Marketing What is conversational marketing If you want to know what conversational marketing is, you must understand that it is a part of digital marketing focused on generating real connections with our customers through valuable conversations . These conversations revolve CU Leads around questions about our products or services, as well as the company profile. With good interaction, we open opportunities to win over the customer and show ourselves as a trustworthy company. Conversations occur through the chat on your website and platforms such as WhatsApp, Instagram, Telegram, Facebook Messenger, among others.



Through these platforms, your clients can write to your company digitally and have a one-on-one conversation, there we are doing conversational marketing. What are the benefits of Conversational Marketing? What added value does this strategy provide us? It goes far beyond customer service: it allows you to build an image of closeness and make your digital marketing campaigns more effective. But, let's go to detail .  Accessibility By applying it, we generate a feeling of closeness in our clients, which in turn provides confidence in our clients. When a company takes days to respond, it generates distrust in customers.